Monthly Archives: July 2012

Action Actors on NZ Business

Once you’ve learnt that nearly 95 percent of actors, dancers, musicians and performers are not working 95 percent of the time, two things become clear. The first is that if you are in that game, you’d better have another string to your bow. The other? Wouldn’t all of those people like to have an outlet for their other skills, and earn money while they wait for work in their preferred profession?

We’ve taken two acclaimed national performing icons, Bruce Hopkins and Shane Cortese, to see their different approach to the problems and opportunities outlined above. Both have been running their companies, ICMI (‘Your gateway to world class talent’: Cortese) and Action Actors (‘Your brand interactors’: Hopkins) for a short while, so it seemed a good moment to check on progress.

Read more – Action Actors NZ Business May 2012

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